Tagged as the “mother of all premieres” following series of publicity stunts, “Phone swap” was finally unveiled to invited guests and interested members of the public who bought tickets, on Saturday March 17th 2012. The Expo hall of the prestigious Eko Hotel and Suites played host to the audience differentiated by their invites and paper wrist bands (VVIP, VIP and REGULAR) seeking to be thrilled by the much talked about hilarious movie. It was the first time ever in the history of premieres in Nigeria, that a filmmaker would be daring enough to use the venue.
The traditional African time syndrome as usual flowed effortlessly into the programme, courtesy of late comers who were bent on making a grand entrance whether as “celebs or regular folks”. Trust the babes to flaunt all sorts of designer dresses and shoes (even if fake) to impress and some were there to kill with their micro-dresses… and we mean micro because it covered their bums by two inches. Hmm… men committed the “lookery” and “gazing offence” but who would have read the charges out to them and slammed them with sentences if not their wives and babes who were unavoidably absent… but some were sharp, stealing glances now and again… so typical of them. The ushers were also dressed in skimpy gowns, and stood in strategic areas… before the movie came on the screen. We were just seeing fleshy areas for free across the chest and above the knees to the high risk part of the thighs…hmm God help men.
Early birds had to wait till about 9:30pm before the event kicked off. In the interim they watched the filmmaker’s making of The Figurine while being treated to some goodies. VVIPS, VIPS however dominated in attendance with the regulars creating a large vacuum in the commodious hall. Gbenga Adeyinka the 1st and Beat Fm’s on air personality, Olisa Adibua were Emcees for the night. Performances by Gabriel Afolayan, W4, GT the guitar man, Mike (who sang Phone swap soundtrack as well as that of The figurine’s), Oyinkansola and some contemporary dancers entertained the “icy guests”. Kunle Afolayan, thanked his sponsors and those who had supported the movie project- quite a long list; Glo, Black Berry, IRS, 7up, Honey Well, Beat Fm, Naija Fm, Classic Fm, Ontv, kennis Music,Ynaija, Hiptv, bellanaija, National Mirror, Nigezie, Coolfm, KFC, Aytv, Gist master, Encomium, Ovation, Net, Digi prints, Macleans, Air Nigeria, Excite on tv, YES, Virgin Atlantic, City People, Linda Ikeji, Afrotainment, Eko hotel and Suites and other media houses.
The movie lit up the big screen and from the rolling of the opening credits all through various scenes, guests roared with laughter at the truly hilarious scenes and clapped thunderously when the closing credits rolled. What can we say? Phone Swap is undeniably a hilarious top notch movie. The movie releases across cinemas in Nigeria from March 30, 2012. We guarantee you… it’s worth your money and time…